OUR STORY

Built From a Moment of Quiet Outrage.

In 2023, Yogi and Naresh stood at a corporate plantation event. A year later, less than a dozen of 500 saplings remained. No record. No accountability. They decided that had to change.

WHAT WE STAND FOR

Not a Campaign. A System.

Brand Purpose

To ensure that every effort to create green cover results in trees that actually live and grow.

Brand Vision

To make tree survival the default outcome of every plantation in India.

Brand Mission

To support the long-term survival of trees through scientific choices, continuous monitoring and coordinated care.

THE FOUNDING MOMENT

Why Treelov Exists.

The Founding Moment

500 saplings planted.
Less than a dozen remained.

In 2023, Yogi and Naresh stood at a corporate plantation event. 500 saplings went into the ground. A year later, Naresh drove past the same site. Less than a dozen remained. No record. No accountability. No one responsible.

They decided that had to change. Not with another planting drive. With a system.

"We didn't build Treelov to plant trees. We built it to make them survive."

— Yogi & Naresh, Co-Founders
500
Saplings planted at the event that started it all
<12
Still alive one year later. The problem made visible.
2023
Treelov founded. The system begins.
85%+
Target survival. What the system is built to deliver.

THE TEAM

The Minds Behind the System

Yogi Vashishta
Founder

Yogi Vashishta

Nearly four decades building brands, businesses and movements across corporations, startups, NGOs and public institutions. Yogi's conviction is that lasting green cover can only happen when technology, people and accountability work in coordination — not in isolation. Treelov is that coordination, built into a system.

Naresh Sharma
Founder & CEO

Naresh Sharma

Strategist and entrepreneur. Over two decades turning complex challenges into scalable systems — urban infrastructure, startups, consumer brands. Naresh founded Treelov on one conviction: survival, not planting, is the only meaningful measure of environmental intent. Technology can make that transparent and accountable.

Neeraja Kale
Founder & Strategy Head

Neeraja Kale

30+ years across FMCG, technology, wellness and purpose-driven organisations. Neeraja's expertise is creating clarity and strategic alignment in complex ecosystems. At Treelov, she is building the movement — aligning corporations, governments and communities around a single outcome: every tree planted has the right to live.

Deepak Choksi
Founder & CTO

Deepak Choksi

GIS, remote sensing and geospatial technology expert with two decades across government, defence, infrastructure and smart cities. Deepak built Treelov's intelligence and monitoring backbone. His conviction is simple: what gets measured gets protected. He is making trees visible, trackable and impossible to ignore.

OUR PRINCIPLES

How We Think About Everything.

Data over claims

Every impact statement is backed by independently auditable field and satellite data. Not a photo. Not a count. Proof.

Systems not events

Planting is Day 1. We're built for Days 2 through 1,000. Continuous care, not a one-time activity.

Survival is the metric

We count trees alive — not trees planted. That single shift changes everything downstream.

Shared accountability

Every stakeholder has a clear, verified role and responsibility. No tree is left unattended.

GET STARTED

Want to work with a system that delivers?

Whether you are a corporation, government body or individual — Treelov has a path for you.

TREELOV

Making tree survival the default outcome of every plantation in India.

© 2025 Treelov. All rights reserved. 🌳 Every tree in the system. Every tree a survivor. Made in India